Email design system - Yon-Ka Cosmetics (US)

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CONTEXT

I joined the Evergreen Media team to supervise the design part of email campaigns for one of their clients: Yon-Ka | Beauty Products: Natural Face & Body Skincare. The brand sends a daily email to its subscribers to communicate about an offer or a product. The volume of emails to be produced each month is considerable.

SOLUTION

We chose to create a UI kit that brings together all the components and creates new ones in order to bring freshness to the emails. This approach meets a dual objective: to accelerate the productivity of emails for designers and to improve the graphic appearance of emails by offering overall homogeneity

RESULT

We delivered a design system adapted to the production of these emails containing classified assets - photographs of the different components of the products, and plants - but also all the components necessary for the production of the models: icons, typographic styles, color palette, dividers grids, and buttons. This document was well received by the team in charge of email production.

ART DIRECTION

1. Embracing a digital approach, Yon-Ka strives to forge closer connections with its community, predominantly active online. Let's draw inspiration from social platforms like Instagram, incorporating story formats, reminders, threaded discussions, hashtags, and emojis. This approach fosters more direct engagement with our consumers.

2. Enhance the use of Yon-Ka products by creating tailored modules. These encompass detailed step-by-step routines, our guiding values, Q&A sessions, personalized diagnostics, foundational knowledge, skincare habits, and an exploration of various textures: oil, cream, cleanser. Each product sheet is thoughtfully crafted to provide a comprehensive overview, spotlighting key ingredients.

3. Emphasize the human aspect by incorporating a range of skin textures, showcasing diverse skin types, and playing with graphic contrasts.

4. Phyto-aromatherapy is the heart of Yon-Ka. It is within this DNA that the core values come to life: a passion for plants, the researcher's humility, a reverence for nature, and an unwavering commitment to results for authentic beauty at every stage of life.