BLUEDOG x THE HATKID Clothing Streetwear

"BLUEDOG STREET CLOTHING"

Bluedog Street Clothing is an independent streetwear brand from L'Hospitalet, a city in the outskirts of Barcelona,
focusing in the street and graffiti culture with a strong urban look & feel.

The brand contacted me to create a limited-edition streetwear capsule of t-shirt, shorts, and a hoodie (along with other goodies), which was numbered and signed by me, elevating a piece of clothing into art.

-

©️The HatKid ✉️ hello@thehatkid.com

📸 Bluedog Street Clothing

I worked in 3 possible ways.

Finally, I selected the most effective approach to embody the brand's values. The references were exceedingly clear!

I wanted to incorporate two key elements into the design: a blue spray can and a dog. The brand isotype features a dog,

and part of the philosophy is centered around graffiti. Finally, I asked myself, Why not combine both?

After deciding different details, the illustration was done!

Also, I designed different letterings and anagrams to complete the pieces.

The capsule comprised a T-shirt, shorts, and a hoodie, granting me complete creative freedom in the design process.

📸 Bluedog Street Clothing

This was a standout aspect of the project. The limited-edition pieces prompted us to create a numbered label with my signature, sealed with the brand's gold foil mark, transforming a fashion item into art.