DENVER BRONCOS // REIMAGINED
As a lifelong Denver Broncos fan, the current horse logo holds a special place in my heart, but as of late the team appears to be leaning into utilizing the retro 'D' logo more and more. This got me questioning what would happen if the clean and simple design aesthetic of the current logo were to merge with the spirit of the old logo. This is how I imagined the two different logos merged together:
As I created this reimaging I wanted to ensure the full set included a mark with the horse flipped to the left because this mark needs to work on both sides of a helmet and the horse facing to the front seems like a requirement that should be considered.
// peek behind the curtain //
A few hours of rough sketching evolved into the mark that made its way into Illustrator for final vectoring.
THANKS
// ©Dan Dismounts 2023 //
