The emotional quality of print
Copycopycopyshop… is about wonder, tactility, identity and user experience. It's about the Human Touch in analogue reproductions. Made from heat-sensitive ink, these posters and cards ask to be touched. They have something magical. With every touch you'll see something different, something unique, never perfect. They challenge to experiment and play.
Project Participation, Print Experiment, Personal Statement
Go Visible Project / Exhibition
I occasionally participate in interesting projects. It gives me the opportunity to learn new disciplines and techniques that I can implement in my daily practice. This time I successfully contributed with my Copycopycopyshop design to the GA Zichtbaar (GO Visible) exhibition. Initiated by Letterproeftuin & Graphic Workspace, GO Visible promotes print in general and graphic design in particular.
Print has an emotional quality that digital doesn't offer. We can not only look at it but also smell the ink and feel the paper or finishing. With print we can make a visual and haptic statement that underlines the messages. Craftsmanship is achieved through dedication, attention, experimentation and repetition… repetition… repetition….
Challenge
Trail and error! I experimented a lot with heat-sensitive (silk-screen) inks. One big problem I encountered was the drying of the large ink areas. After research it turned out that UV light ensures the proper curing of this ink. I then hung all posters and cards on the exposure table in front of the UV lamp in the screen printing room. This proved the
Trail and error! I experimented a lot with heat-sensitive (silk-screen) inks. One big problem I encountered was the drying of the large ink areas. After research it turned out that UV light ensures the proper curing of this ink. I then hung all posters and cards on the exposure table in front of the UV lamp in the screen printing room. This proved the
solution and saved the design.
Outcome
During the exhibition, there was a lot of experimenting and interaction with the posters and cards. People pressed hands and faces against the
During the exhibition, there was a lot of experimenting and interaction with the posters and cards. People pressed hands and faces against the
heat-sensitive ink surfaces. Print is alive! What I did not foresee is that it gave me a lot of insight into user experience, the involvement of the audience into a design.
Special thanks
To Lara de Greef, Marieke Peters and the Graphic Workspace in general, who supported me in the process of screen-printing.
To Lara de Greef, Marieke Peters and the Graphic Workspace in general, who supported me in the process of screen-printing.
© Our work is protected by intellectual property and copyright laws.
Recognition + Press
The impact of Copycopycopyshop was dramatic. The success led to international publications (Playful Graphics – Graphic Design That Surprises 2015 and Look at me! – New Poster Design 2015) and it received special attention on design blogs (a.o. vormplatvorm.nl, creativedigest.co.uk & printeresting.org).
The impact of Copycopycopyshop was dramatic. The success led to international publications (Playful Graphics – Graphic Design That Surprises 2015 and Look at me! – New Poster Design 2015) and it received special attention on design blogs (a.o. vormplatvorm.nl, creativedigest.co.uk & printeresting.org).
