S.T.A.G. is an organization which stands for the tradition of the freedom, adventure and fun of sailing. The rebrand is focused on sharing the beauty and excitement of the open seas. Each piece is meant to capture that feeling, while still fitting within a constant and purposeful brand.
Here are three examples of Calender posters that could be used. A series of 12 posters featureing differnet sailing vessels.
Each highlights four important dates/events in the month.
One of the major events is a Tall Sail Racing compitition. Here is a poster for the event
New Website Home Screen
The different features would be shown as such. Here is a news section for example.
