LCD SOUNDSYSTEM REBRANDING
The intent of this rebrand was to manifest a tone more akin to the glamorization found in disco music with the emotional sensuality of The Weeknd. In contrast to LCD's self-aware ironies and hipsterisms, the rebrand gives them a look oozing of sexual drive and inner longing and inspired by classic 80s covers with saturated lighting.
![Image may contain: human face, person and poster](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/664f80181564831.651e0e6f3fdde.png)
![Image may contain: screenshot and abstract](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/49f3e3181564831.651e0e6f40a1e.png)