Case study
ADIDAS ADIZERO ADIOS PRO EVO
Background : Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe
"The ADIZERO Adios Pro Evo 1 is our own ‘Impossible is Nothing’ story. We set ourselves the goal to create a racing shoe that is packed with the technology ambitious runners have come to love in the ADIZERO franchise, but at a weight we’ve never seen before at adidas." Patrick Nava, VP Product, Running & Credibility Sports at adidas
Visual mood keyword : Evolution - Ambitious - Modern - Riot - Future
Creative designer : Luong Binh Khang
