Black Friday and Christmas are the most anticipated commercial waves of the year. Specifically for these holidays, ABBYY launched series of discounts and promotions to capture the attention of the target audience. Banner ads localized for multiple languages were created to promote these series.
These banners helped successfully promote the company's products and created a festive atmosphere for customers during Black Friday and Christmas.
About Projects
Goal
For Black Friday, it's essential to emphasize the benefits of discounts and promotions;
the banners should capture attention and motivate immediate purchases.
For Christmas, it's important to convey a sense of celebration and care, so the banners should uplift spirits and offer the opportunity to enjoy discounts.
Solution
For Black Friday, we used a simulated system breach graphics, resulting in the chance to receive an unexpected discount.
To create a festive and cheerful Christmas atmosphere, we used a Christmas tree made of ribbons representing ABBYY's corporate style.
For Black Friday, it's essential to emphasize the benefits of discounts and promotions;
the banners should capture attention and motivate immediate purchases.
For Christmas, it's important to convey a sense of celebration and care, so the banners should uplift spirits and offer the opportunity to enjoy discounts.
Solution
For Black Friday, we used a simulated system breach graphics, resulting in the chance to receive an unexpected discount.
To create a festive and cheerful Christmas atmosphere, we used a Christmas tree made of ribbons representing ABBYY's corporate style.
