Branding: TapRoot Dirt and Tree Service
Starting out fresh
The new heavy equipment landscaping company, TapRoot, looking for a fresh logo for their new LLC brand.
Brand Brief
The client came to me asking for a look for his new company idea, TapRoot. His inspiration came from heavy equipment companies such as BobCat and CAT as well as NFL team typography with cut edges that utilize bold and wide typefaces to produce a masculine and heavy duty branding image.
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Stock
Process
The first objective of mine was to find a comparison to the equipment and tools that the client uses, that could influence the design of the logo. Looking into skid steer brands, there was a pattern of sharp angles, straight edges, and sturdy metal framing.
More coming soon.
