Goodlife Collective is a platform empowering their members to control of their health and wellbeing. The curated content is designed to help them make informed decisions to improve their overall health and quality of life. The collective approach makes it fun to set and achieve goals, and build healthy habits that last. Whether they are looking to reduce stress, improve fitness, or boost mental health this platform provides the tools and support to achieve your goals and live your best life.

The creative territory that was the focus for the creation of the brand expression was one of growth through focus. This emphasises the importance of setting clear goals, prioritising self-care and personal growth, and focusing one’s energy and attention on the things that truly matter and inspiring others to take ownership of their own growth, pursuing their goals with intention and purpose.

Growth through focus speaks to the idea of cultivating mindfulness and awareness in our daily lives. By focusing our attention on the present moment and becoming more mindful of our thoughts and emotions, we can develop a greater sense of self-awareness and emotional intelligence leading to greater clarity, resilience, and overall well-being.

The Goodlife Collective's identity in-tune with nature. Their logo was born from the design to create a symbol that was universal to growth through the passage of time. We harnessed the journey of lunar phases symbol of growth and adaptation. The changing phases reflecting the cyclical nature of life and the importance of embracing change and transformation in order to achieve balance and harmony. A full moon representing abundance and fullness; the crescent moon new beginnings and growth. The lunar eclipse symbolises transformation, renewal and the power of nature in our lives. The lunar eclipse can also be seen as a metaphor for the transformative power of self-care and wellness practices as well as a symbolise letting go of old patterns and habits and making room for new growth and positive change. There is a lot going on in this mark.

We started off thinking about what colours would encompass everything that Goodlife Collective stood for and how the platform would help people. We wanted to have a natural, down-to-earth feel, without having a typical environmental palette; calm but not cold; and tactile without looking homemade.