motley
Sugacoat Studios x Lutfiya Diyanahanifa
collaborating with Sugacoat Studios Brand, I proudly present my final university project, which played a pivotal role in obtaining my bachelor's degree.
this collection revolves around the captivating concept of color blocking, an artful fusion of two or more colors meticulously organized to create striking visual harmony. The term "motley" aptly encapsulates the diverse spectrum of hues employed throughout the design process, aligning seamlessly with the distinctive character of Sugacoat Studios Brand.
motley comprises a delightful range of children's anorak jackets, skillfully crafted to enhance young adventurers' outdoor experiences. The notion of outdoor activities forms the core essence of Sugacoat Studios Brand, and this collection serves as a delightful complement to their vision.
/program used/
adobe photoshop
adobe illustrator
2023.
moodboard.
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adobe photoshop
lifestyle board.
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adobe photoshop
lifestyle inspiration board for adventurous children (Ages 4-6)
design - collection.
/program used/
adobe illustrator
3 realized designs.
the design concept was brought to life through extensive collaboration and discussions with the creative minds at Sugacoat Studios Brand.
- one of the standout features of this collection is the adaptable hoodie design, which offers two distinct styles and the added convenience of easy storage in a back pocket.
- in keeping with a thoughtful approach to color palettes, the collection is ingeniously divided to cater to both genders. The pieces predominantly showcasing enchanting fuchsia and lilac hues are thoughtfully crafted with girls in mind, exuding a playful and vibrant aura. On the other hand, the designs dominated by sleek black tones cater to the adventurous spirit of boys, bringing a sense of boldness and sophistication to their outdoor adventures. This gender-specific approach ensures that children can express their unique personalities while staying comfortable and stylish during their outdoor pursuits.
tech pack.
during the production process, the jacket pattern is meticulously printed on a fabric panel measuring 1.5 m x 1.5 m. This precise adjustment ensures that each panel is tailored to the requirements of crafting a single jacket. The intention behind this meticulous approach is to achieve a harmonious and precise color scheme that aligns seamlessly with the concept we aim to convey through the collection. By customizing each panel in this manner, we ensure that every jacket embodies the envisioned color scheme and design concept with precision and attention to detail.
merchandise - design.
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adobe illustrator
label size, label name, and hang tag.
thank you card and design of box packaging with sticker.
merchandise - visual.
motley - look 1 final result.
motley - look 2 final result.
motley - look 3 final result.
Thank You.
