St Augustine's Nights of Pints Event
Coinciding with the World Famous Nights of Lights Spectacular in St Augustine, Florida, Nights of Pints is an event that runs through the holidays and into the New Year. This attracts vast amounts of tourism, with tens of thousands flooding the streets to take in the scenic lighting displays. As patrons wander the historic downtown, they can take advantage of the Nights of Pints event by purchasing a T-Shirt at any of the participating breweries to receive a punch card redeemable for one free beer at each brewery location.
The Nights of Pints campaign is robust, requiring digital assets for social media promotion, other paper collateral for advertisements, punch cards for the breweries to account for the free beers, and finally the t-shirt design. The shirt graphic would inform the rest of the campaign to result in a cohesive collection.
(Designs for 2023-24 are in progress)
