Overview
People want to make memories, and it’s better to make those memories with friends. Peak offers a practical, dynamic, and one-of-a-kind approach to modern-day adventuring, featuring personalized items, quality accessories, tips & tricks, and a safe space to connect and discover.
Peak’s primary products are backpacks and luggage items, and the online shop also sells some T-shirts and accessories, with travel guides being a useful addition for people interested in planning itineraries on their own.
Timeline: 3 weeks
Role: UX/UI Designer, Content strategist
Tools: Figma
Research Insights
Using data gathered from speaking with people who share a passion for traveling, as well as travel forums and Youtube channels, I created a buyer persona. This persona informed the design decisions behind Peak's branding.
Solutions
I designed an elegant, hand-written, and highly legible logotype that looks great on both stationery and the web. I used an earthy and natural color palette, as well as imagery featuring old maps, to create a cartography aesthetic. I kept the landing page, product page, and listing page simple, and made sure to design the mobile version of these pages.
Results
In the end, the Peak Travel website is a responsive and functional e-commerce platform that streamlines and encourages the purchase of products and nurtures a feeling of community.
