The brief
Make a website complimentary to the existing documentary called: ReDane*
Project info
Deadline: two weeks
This concept was made as a school project.
The main site
The website is in two "parts" divided byr the top menu. The main site is all about drawing the user in, and letting them shape their own conceptual way of treating the animals from piglets, to the dinnertable.
By giving the user a series of dilemmas to consider and chose from, where the user's own morals plays a role in either choosing welfare or lower cost of producing pigs for slaugther, we get a better chance of getting the user to choose more wisely.
The user gets light instructions on how to interpret and navigate the main site.
The story unfolds, as the user makes different choices, while keeping an eye on the price of the finished product.
After finishing the story, the finished product can easily be finetuned by adjusting the sliders on the statistics-page.
The secondary site
The other half of the site consists of showing the project behind the campaign itself,
what it stands for and what they want to accomplish.
The original video which the project is based upon can be seen here:
Thanks for watching!
