Branding and Packaging Design.
The Brief & Solution
The brief was to create the brand identity and packaging design for a sleep aid product. Considering the difficulties people face when it comes to bed time and and finding a specific market to design for and assist.
Nighto, is a sleep brand specialising in weighted blankets for children. Specifically targeting children with hyper activity and sensitivity disorders, such as ADHD and Autism, or general anxiety at bed time.
A weighted blanket can provide a sense of safety and calm, making bed time a seamless part of the day for all involved.
The weighted blanket is filled with glass beads which creates gentle pressure on the body. Pressure therapy can be beneficial in soothing stress and anxiety as well as calming an overactive nervous system.
Branding Assets & Target Market
Target Market: Parents & children and teens (6-16)
A dance party is great at any time that isn’t bedtime. Hoping into bed or tucking in your mini besties after a long day, should be a sense of relief for all, not a chore , trauma inducing, chaotic performance!
Sometimes you need a cuddle robot to provide that night long warmth, love and safety. No fear nighto is here…
Nighto is a weighted blanket, filled with glass beads creating gentle pressure on the body. Pressure therapy can be beneficial in soothing stress and anxiety as well as calmingan overactive nervous system, which contributes towards hyperactivity.
Targeting children and teenagers, who struggle with hyperactivity or sensitivity disorders such as ADHD and Autism or general anxiety at bedtime. A weighted blanket can provide a sense of safety and calm, making bed time a seamless part of the day for all involved.
Nighto aims to make saying nighto a whole lot easier.
The Dieline
The box is a 50cm x 50cm x 20cm. The box is self fastening without any use of glue adhesive.
Brand Collateral
The physical blanket comes in a tote bag within the box. This can be used for storage of the blanket, laundry bag or a toy storage. The box is fastened with a circle sticker and comes with a care card.
Brand collateral includes a children’s pyjama range. As well as a social media page including animated assets of each character.
Physical Mockups
Project Completed by Morgan Twigg as apart of 3rd year assessment for the University of Technology Sydney. Download the attached Portfolio to see the detailed submission.
