Rudy Capital
Turning crypto complexity into clarity
The Challenge
How can we position Rudy at the forefront of crypto retail investment and develop a brand that stands as reliable beacon in a complex landscape?
The Project
Rudy is a crypto retail investment app, their founders managed to create an app where crypto is accessible, and understandable for everyone. Why? Because they want to build a world where crypto investments enables equal opportunities, the financial landscape is forever transformed, and it fosters a more inclusive and prosperous future.
The Strategy
"Turning crypto complexities into clarity"
Rudy is the first financial app devoted to your freedom – bringing investment strategies out of the shadows and into the light.
The Result
"The Rudy way"
The Rudy brand presents a sleek and modern aesthetic, emphasising clarity and simplicity in navigating the complex world of cryptocurrency investments. Their clean, minimalistic design paired with sophisticated technological imagery that represent the clear and open path ahead and the opportunity to grow your own wealth.
VISIT OUR WEBSITE ↗️ SERIOUS.BUSINESS
Client: Rudy Capital
Location: Frankfurt - Germany
Project Manager: Tijana Ostojic
Brand Strategist: Paula Espinoza and Camilla Brandow
Location: Frankfurt - Germany
Project Manager: Tijana Ostojic
Brand Strategist: Paula Espinoza and Camilla Brandow
Creative Director: Amadeus Estifanos
Designers: João Ferreira, Tobias Rehnvall, Caio Rossatto
UX Designer: Marco Rinke
Motion Designers: Francisco Fernandes and Tobias Rehnvall
UX Designer: Marco Rinke
Motion Designers: Francisco Fernandes and Tobias Rehnvall
