SE Magazines are glossy A5 publications distributed free of charge every month in SE21, SE22 & SE23. The business has recently undergone a rebranding exercise with a new website to launch very soon.The brief was to produce a clean and simple symbol / typographic logo that would be effective across a range of media and make the brand identity stand away from the original magazines, allowing it to branch out into new directions such as social media. The new mark incorporates elements from the previous identity along with some biographical input from the owner to achieve a simple two-colour solution that works for both print and digital.