Social street-art campaign for Nochlezhka
Nochlezhka is the famous Saint-Petersburg's organization that helps homeless people.
Problem:
Every day people die at the streets of Saint-P in cause of hunger and cold like in a years of Leningrad's (previous name of Saint-P) war blockade during the Second World War. It's a shame!
Solution:
To create street-art dedicated to 70th anniversary of breaking the blockade of Leningrad.
Idea:
To break through modern blockade - blockade of indifference!
We used the image of the famous Leningrade war nameplate. In war time it warned of the danger of bombardment, and now of the new danger - indifference of people.
Great Advertising Group for Nochlezhka
Awarded:
Silver, Golden Hummer, 2014
Silver, White Square 2014
Gold, P.O.R.A. 2013
