Kaiku Caffè Latte is the leading brand in the Spanish takeaway coffee market. The brand embraces authenticity and courage in everyday life, employing a satirical, casual, and relatable tone in its communication. Their recent TV campaign aimed to empower individuals to be true to themselves.

We developed and produced Kaiku’s latest TV ad for the Spanish market, featuring various characters living life on their own terms, including a TikToker grandma and a young man confidently doing his makeup in public. The TV spot was inspired by the timeless Spanish hit “¿A Quién le Importa?” by Alaska & Dinarama (1986), which promotes empowerment, self-acceptance, and liberation. The lyrics of the song convey defiance and confidence, inspiring people to embrace their authenticity without apology.

Our team provided meticulous oversight of the entire production process, from concept to post-production, ensuring a seamless execution. Through a thoughtfully curated photoshoot session, we captured the essence of each character’s authentic passions, resulting in a captivating visual narrative that celebrates individuality and genuine self-expression.

In Spain, this song has become an anthem that encourages individuals to be true to themselves and not be concerned about the opinions or judgments of others. The resulting TV spot is fresh, colorful, and uplifting, perfectly timed for the iced coffee season.