Branding 2023 - Lisca

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Lisca ™

Doodling has always been my thing.

When I have a piece of paper and a pen in my hands, no matter what I have to write or draw, tiny ink marks appear on the edges and corners of the sheet. It has come so far that when I illustrate I need a little piece of scrap paper to doodle on so I don't taint the piece that I'm working on. The creative power that we all hold can come out in many different forms.

This branding represents my need to change, to bring upfront the things that often remain on the edge until they're forgotten. "Lisca" means fishbone in Italian, it's a nickname that I've been given so randomly, but it fits me so well that I've decided to embrace it fully.

Fishbones get thrown away, but this Lisca still has something to give.
Enjoy.