Para el lanzamiento de la cámara de video Sony Bloggie Touch creamos a Fred, un moderno que quiere ser el blogero más cool de España. Y para ello decide hacer el primer experimento socio-creativo de la historia: durante doce horas seguidas y en riguroso directo por las calles de Barcelona grabará y colgará un vídeo cada 20 minutos haciendo todo lo que los usuarios le propongan a través de su blog.
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For the launch of the new Bloggie camera we created Fred, a hipster who wants to be the coolest blogger in Spain. To achieve it he decided to make the first creative/social experiment: he will spend twelve hours on the streets of Barcelona uploading a video recorded every 20 minutes doing all that internet users demand.
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For the launch of the new Bloggie camera we created Fred, a hipster who wants to be the coolest blogger in Spain. To achieve it he decided to make the first creative/social experiment: he will spend twelve hours on the streets of Barcelona uploading a video recorded every 20 minutes doing all that internet users demand.
TEAM:
Siscu Molina(Creative General Manager)
Tomás Ferrándiz (Creative Director)
Alber Fernandez (Copywriter)
Jaume Leis (Art Director)
Rosa Roy (Account Supervisor)
Anna Morell (Production Manager)
Audiovisual content: Petra Garmond
Social Media Strategy: Estamos ON / Ida Vega
Interactive Production: Badabing Studio
