I was hired to design the brand identity for a Delhi-based real-estate development and services firm. The clients planned on diversifying into other unrelated and largely service-based industries and intended to use the motif as an umbrella. Therefore, I was asked for it to be universal and represent reliability.
The logo system designed consists of a square motif combined with a corporate San serif font. The font, in its deep-blue color, helps represent its corporate service-based identity, while the square flower-sun hybrid motif helps represent growth and reliability.
