Bringing the Magic
- Pentagon Creative Collective
Disney+ was driving their standalone efforts by launching a new streaming subscription service in Mexico, aimed to reach massive scale. Mercado Libre as an ally would helped them to reach to a High Value Audience that displayed proclivity to digital transactions.
The partnership established by both brands, aimed to connect them based on an emotional affinity by offering to Mercado Libre user's base benefits when acquiring subscription in the platform in the form of free months.
