Escape The Catalogue
- The launch film for the new platform "Go Your Own Wayfair" -
Wayfair is calling time on the Age of Greige and samey interiors, instead urging us to express ourselves in how our homes look with its new “Go Your Own Wayfair” creative platform.
At a time when UK interiors have been overtaken by sameness, and when our homes look like our coffee shops, which look like our offices, which look like our homes... Wayfair offers the antidote! A huge range of furniture, decor and more that ensure our homes express our real selves – but Wayfair can only help us to do so if we recognise just how prevalent the cookie cutter blandness has become. The first instalment of the creative platform does just this, starting with a film called ‘Escape the Catalogue’, created by BBH and directed by Björn Rühmann, through Smuggler.
The campaign was supported by an extensive imagery campaign shot by Ernest Wińczyk - capturing how great the products can make your space look.
Alongside an extensive design overhaul by BBH's design team - elevating the connection with consumers and overall visual appeal.
Thank you to everyone from BBH, Smuggler, the wonderful team in Poland and everyone who helped bring this to life. A great idea brought to life to its fullest.
