RICASOLI
An old tradition
Rebranding project that has taken place as part of a master's degree program. Our focus was on a distinguished winery nestled in the Chianti region of Italy. In the pursuit of innovation and growth, we embarked on a transformative journey to rejuvenate and revitalize this time-honored establishment, introducing it to a new era of success and market positioning.
The winery we chose to rebrand was Ricasoli, a name synonymous with tradition, excellence, and a rich heritage of winemaking. With roots tracing back to the 12th century, Ricasoli stands as an enduring icon in the Chianti area, celebrated for its exceptional wines and unwavering commitment to quality.
However, as the wine industry evolves and consumer preferences shift, it becomes crucial for even the most revered brands to adapt and embrace change. Our mission was to equip Ricasoli with a fresh and captivating image that would not only preserve its legacy but also entice new generations of wine enthusiasts and expand its presence in an increasingly competitive market.
