The covid advertisements demonstrate the three (3) Ws that we should practice to reduce the spread of the covid virus from person to person, whether young or old; washing your hands, wearing a mask, watching your distance. The ad is meant to give that light, childlike feel to it so that it is easily understandable to the younger audience, and encourage the adults to follow the children, as although they are young, they are disciplined and aware of the protocol as well. The ad is voiced by a younger person as well to add to the childlike perspective of the ad.
It is a short, fifteen (15) second ad and a five (5) second clip to condense the powerful message. Again, playful music is added as background music to add to the mood, with an intro that gives an idea as to what the advertisement will entail.