Visual identity for 360° marketing campaign
Maxfliz & Marcin Tyszka
CLIENT
Maxfliz stores are 12,000 square meters of exhibition space and a team of experts ready to advise you on how to create your dream interior. The company runs an online store and stationary stores in Kraków, Warsaw, Wrocław and Katowice. In 2021, Maxfliz decided to start a long-term cooperation with Marcin Tyszka. The culmination of the activities was the construction of a stunning 100-meter zone in an eclectic style and a terrace in the Maxfliz salon in Warsaw, designed by Marcin Tyszka.
SCOPE & SOLUTION
The client commissioned me to design a visual identity and a comprehensive graphic design for the second and third stages of a new 360° advertising campaign called "Inhabitancy". When creating the key visual of the campaign, I tried to build a minimalist form in which pictures of the zone, full of colors and shapes, taken by Marcin Tyszka, would play a leading role. When making design decisions for such elements of the graphic design as colors or textures, I was inspired by the visualizations of the zone under construction.
BOOKLET
The brochure was one of the gifts for guests invited to the opening of the zone. My task was to create a project characterized by extraordinary design, quality of paper and attention to detail. My responsibilities included layout design and art direction.
