Case Study: Pump Clip Design for VOG - Brewing Banging Beers in Barrybados

Client: VOG - Brewery in Barry, U.K.

Overview:
VOG, a dynamic brewery located in Barry, U.K., approached me to design three pump clips that would embody their vibrant brand identity and showcase their commitment to brewing unique and exciting beers. The clips were inspired by iconic references like Hotel California and the Top Gun Maverick film, creating a visually captivating and thematic representation of VOG's exceptional brews.

Client Objectives:

1. Thematic Representation: Create three pump clips that reflect the essence of VOG's brewing philosophy and embody the theme of Barrybados, drawing inspiration from popular culture references such as Hotel California and Top Gun Maverick.

2. Custom Illustrations: Develop custom illustrations for each pump clip that showcase VOG's artistic style and capture the attention of customers in pubs and bars, enticing them to try VOG's beers.

Design Process:

1. Understanding VOG's Brand Identity: Through extensive discussions with the client, I gained a deep understanding of VOG's brand personality, their love for unconventional brewing, and their passion for delivering unique experiences. This knowledge informed the design process and ensured that the pump clips aligned with their overall brand vision.

2. Thematic Concept Development: Drawing inspiration from Hotel California and Top Gun Maverick, I conceptualized three distinct pump clips that conveyed the essence of VOG's beers. Each clip was designed to create a visual impact and intrigue customers with its thematic representation.

3. Custom Illustrations: To bring the pump clips to life, I meticulously hand-illustrated each design, paying close attention to the smallest details. The illustrations captured the spirit of VOG's brews, combining elements from the chosen references with VOG's unique artistic style, resulting in visually stunning and captivating visuals.

4. Brand Integration and Information Hierarchy: I strategically incorporated VOG's logo and brand elements into each pump clip design, ensuring consistent branding across all clips. Information regarding beer type, ABV (alcohol by volume), and serving suggestions were displayed in a clear and easily readable format, allowing customers to make informed choices.

Results and Impact:
The design of the three pump clips for VOG had a significant impact:

- Enhanced Brand Recognition: The themed pump clips represented VOG's brand identity and philosophy, resulting in increased brand recognition among beer enthusiasts and consumers.

- Increased Customer Engagement: The custom illustrations and thematic references captured the attention of customers in pubs and bars, generating curiosity and motivating them to try VOG's beers.

- Differentiation and Memorability: The unique and visually captivating pump clips set VOG apart from their competitors, making a lasting impression on customers and encouraging repeat visits and purchases.

Conclusion:

The collaboration with VOG in designing the three themed pump clips showcased the power of combining creative inspiration and custom illustrations to elevate a brewery's brand presence. The pump clips effectively communicated VOG's brewing philosophy, enticing customers with their visually stunning designs and thematic representations.

The pump clips became valuable assets in VOG's marketing efforts, contributing to increased brand recognition, customer engagement, and overall business success.