PELICAN INVESTS
Millions of American families know college day is coming, but many struggle to come up with a workable financial plan to save for college.
Millions of American families know college day is coming, but many struggle to come up with a workable financial plan to save for college.
Born out of a desire to support a loved one's child with a contribution to an education plan, Pelican was created to be a trusted platform to help young families save for college education in a simple and affordable way.
VISUAL IDENTITY
In partnership with Jad3Brands, we created Pelican's new Visual Identity and Social Media Design.
Bright colors and some hand-drawn and written elements make communication more playful and fun.
Bright colors and some hand-drawn and written elements make communication more playful and fun.
We renewed the old Pelican bird making it simpler and with straighter lines but keeping the icon recognizable.
SOCIAL BRAND STRATEGY | PITCH DECK
After establishing the brand identity, I collaborated with Alia (brand strategist at JAD3), to create the social brand strategy pitch deck. Together, we crafted a compelling narrative that aligns the brand's purpose, values, and goals, ensuring a strong and cohesive foundation.
MERCH PROJECT
A merch project is crucial for the brand to create a tangible connection with customers. It spreads brand awareness, fosters loyalty, and generates additional revenue streams. It's a powerful way to showcase brand identity and engage with a wider audience.
