Designed to celebrate the University’s bicentennial, the logo made its mark on campus, appearing on light pole banners, emblazoned on medals, etched in granite in front of a newly built residence hall, and more.
The mark's design was guided by the university’s recently launched brand identity refresh and its rich 200-year history.
The logo also won a 2017 Award of Excellence in the UCDA (University & College Designers Association) Design Competition.
Examples of the logo brand system implemented at events and across campus.
Etched in granite at the Bicentennial Plaza outside of the Grand Residence Hall
At graduation, the Bicentennial logo appeared on programs, podiums and hanging on backdrops during commencement ceremonies.
The logo appearing on retractable banners used at all Bicentennial-themed events; on a scoreboard during the university’s birthday celebration gala; and on historical markers placed throughout campus.
The Bicentennial visual identity system on scrim banners posted along fencing around St. Louis’ Gateway Arch, the location of SLU’s Bicentennial Mass and Celebration.
The Bicentennial Mass stage under the Arch.
