A collaborative campaign between Pretty Green and the Keith Haring Studio. The campaign must market the collection across Pretty Green’s key touch-points: web, email, social and store.
Art Direction | Pat Salter, Steve Cook & Olivia Miller
Photography | Matt Wilcocks
Photography Assist | Rory Dunn
Photography | Matt Wilcocks
Photography Assist | Rory Dunn
Graphic Design | Olivia Miller
Motion Graphics | Olivia Miller
Copywriting | Neil Summers
Copywriting | Neil Summers
DISCOVER PAGE
Traffic is directed to the Discover Page from launch.
Customers are able to shop the collection, learn more about the
campaign and get inspired by styling.
Customers are able to shop the collection, learn more about the
campaign and get inspired by styling.
HOMEPAGE
EMAIL
SPOTIFY
In celebration of our Pretty Green X Keith Haring collaboration, listen to our mixtape of songs which soundtracked the Keith Haring movement. Featuring eighties classics from Talking Heads, Fab Five Freddie, Madonna and more. #prettygreen #PrettyGreenXKeithHaring
INSTAGRAM
Pretty Green X Keith Haring - now online and in stores.
#prettygreen #PrettyGreenXKeithHaring
#prettygreen #PrettyGreenXKeithHaring
TIKTOK
Pretty Green is new to TikTok. We explored what kind of posts resonate best with new audiences by posting a style led video, a TikTok trending video and a slideshow of the campaign imagery.
All video has been shot on iPhone.
All video has been shot on iPhone.
STORE POS
END.
