Forget traditional varietals, think vegan friendly. Sustainable varietals from all over NSW.

Let me tell you, Aaron’s wines are divine! Interesting drops in small batches and crafted to perfection.

‘Go wild’ was the brief, and we’ve had an absolute blast designing wine labels, cartons, business cards, and a fresh new website for the brand.

Inspired by Aaron and Alison Mercer’s approach to life and business, the design represents their three loves... Family, Travel & Wine. 

The result? We went BOLD.

Three different graphics stitched together to form one giant optical artwork. Each label captures a small detail from the hero design. As each variety is released, another piece of the hero artwork is revealed. No two labels are the same, yet together they blend beautifully as a suite of bold, contemporary and memorable wine labels that almost vibrate on the shelf. 

The design reflects Aaron’s progressive approach to winemaking, and captures the energy that this emerging winemaker is looking to bring into the industry.