"Revolutionizing Design: nesso.design's Immersive Booth for Elica at AWE23"
Step into the world of nesso.design, where innovation and creativity converge to create unforgettable and immersive design experiences. We are thrilled to present our latest project, in collaboration with the high-end Italian home appliance brand, Elica, at the AWE23 exhibition.
Elica is a company with a rich history of over 50 years in the kitchen hood and extractor hob industry, and their focus on innovation, people, and design is what sets them apart from the competition. At nesso.design, we were honored to collaborate with Elica on their exhibition booth design for AWE23.
We were inspired by Elica's brand identity and logo, and we used multimedia screens to animate a giant Elica logo on the exterior side of the booth. The pavilion's design was meticulously crafted to integrate a long corridor that treated all of the products like art pieces, and the layout floor followed the curves of the brand, giving a delightful movement to discover step by step.
Our New Media Art Installation was a true highlight of the booth. Inspired by Elica's expertise in air flow, the LED structure was digitally controlled to simulate the suction power of their hoods, creating a mesmerising vertigo of colours. This immersive installation perfectly exemplified the brand's focus on innovation, technology, and design.
Our attention to detail created a clean and minimalistic look that allowed all of the products to stand out as they deserved. The four-star product at the entrance gave guests a 360-degree view, opening up new prospects for products out of the ordinary.
At @nesso.design, we believe that everything is connected and logical, and we pay attention to excavating the connotation of each brand to find related design concepts that express the unique story and content of each project. Our multicultural background and creative thinking, combined with interactive technology, enabled us to create an unforgettable experience for Elica's exhibition booth at AWE23.
We are incredibly proud of this project and excited to continue pushing the boundaries of design to create unforgettable experiences for our clients. Thank you, Elica, for the opportunity to work with your amazing team and bring your brand to life at AWE23. With nesso.design's passion for innovation and creativity, the possibilities for the future of design are endless.
info@nesso.design
CREDITS
PROJECT NAME: Elica AWE23
TYPE: Exhibition booth with Interactive installation
DESIGN: Antonio Minonne / Abdulkader Baradi
CLIENT: Elica
STATUS: Completed spring/2023
LOCATION: Shanghai AWE23
PHOTO & VIDEO: Luca LoSchiavo
