Augmented reality (AR) is an interactive technology that enhances the real world by overlaying digital information, such as visuals, sounds, and other sensory inputs, onto the physical environment. It is designed to provide an immersive and enriched experience by blending the virtual and real worlds together.

The main goal of augmented reality is to enhance a user's perception and interaction with the physical world by adding digital information that is relevant and contextual. This can be achieved through various techniques, including marker-based AR, markerless AR, and location-based AR.

Augmented reality has found numerous applications across various industries. It has been used in fields such as gaming, entertainment, education, healthcare, architecture, engineering, retail, and manufacturing. AR has the potential to revolutionize the way we learn, communicate, shop, and interact with the world around us.

As technology continues to advance, augmented reality is becoming more sophisticated and accessible. It holds the promise of transforming our daily lives by creating immersive experiences that seamlessly blend the real and virtual worlds, opening up new possibilities for communication, creativity, and exploration.