US Hispanics - Asando Sabroso Taco Tour
Fleishman-Hillard project for McCormick Spices

As a strategic Partner, Micstura was able to help Fleishman-Hillard to design and develop the first US Hispanic effort from McCormick. Fleishman-Hillard’s strategy deployed a tour from San Antonio, TX to Los Angeles, CA. Promoting McCormick Spices and the authentic food of the partner chef Johnny Hernandez from La Gloria Restaurant in San Antonio Texas. We were chosen to make Fleishman-Hillard’s idea happen on time and on budget.