Branding for MISHMASH BAKERY
I have had the privilege of working with this brand right from its inception. The logo was designed by the founder of MishMash Bakery, however, she wanted her brand to have a unique, illustrated, fun look. I got on board in 2014 to illustrate a host of characters and quirky little elements.
Now, in 2022-2023, I am collaborating with Mishmash Bakery once again to update the brand's look and feel with a more refined colour palette, characters, package design, a whole new streamlined look for the menu cards, social media, and so much more!
They began with a redesign of the logo to tweak the edges and refine them to make them more smooth and even.
Staying true to the 'green' look, I went through hundreds of shades of green-blue to find the perfect one that both me and Mishmash Bakery were happy with and that looked great in print as well!
Cake, cupcake, brownie boxes were designed, brand labels were created.
A complete packaging makeover was in process, and the process was so much fun!
And the results were beautiful!
Small message cards were illustrated to send along with celebratory cakes
Labels were designed for Jar desserts!
Delivery sleeves and packaging was designed for Zomato and Swiggy orders
Some adorable characters and props were created as PNG files enabling the in-house team to use them
for various forms of communications to be sent out
The brand continues to grow and so does the collaboration between me and the brand. Keep an eye out for updates!
