In 2021, we were tasked with the complete redesign of the Mentos website for all countries, and we were excited to take on the challenge.

We began by engaging in several conversations and workshops with Mentos to understand the meaning behind their new strategic slogan, "Yes to Fresh." It became clear that this was not just about saying yes to a fresh Mentos candy, but also about saying yes to new experiences, exploring new things, stepping out of one's comfort zone, and most importantly, having fun.

We therefore set out to design a website that would inspire visitors to explore Mentos' range of products while enjoying the process. To achieve this, we incorporated fun elements throughout the site, including unexpected interactions like Mentos candies popping up when clicking random spots on the product detail page, flying UFOs on the FAQ page, and a Mentos candy that follows users along and acts as a scroll indicator.

The website's ultimate goal was to embody the spirit of "Yes to Fresh" by encouraging visitors to embrace new experiences with Mentos, all while having fun. We are proud to say that the resulting website achieved this goal, and we are thrilled to have been a part of Mentos' journey.