E-WASTE - RESPONSIBLE CONSUMPTION AND PRODUCTION
5W1H - WHAT, WHY, WHEN, WHERE, WHO, HOW
WHAT - Making citizens aware about the right ways of discarding E-Waste so it gets recycled properly by authorized recyclers and does not cause harm to the environment by ending up in landfills.
WHY - Due to the lack of knowledge and right method of recycling on the part of the informal sector, E-waste ends up non-recycled.
WHEN - Whenever there is a need to discard E-waste it should be given to a reliable party.
WHERE - A Brochure will address this problem and give a solution to the same.
WHO - Middle class households that generate waste and regular customers of most visible electronic stores such as Croma, Vijay Sales, Samsung etc.
HOW - The brochure will educate people on e-waste and their role in ensuring that the waste is recycled and reaches the right place.
VISUAL REFERENCES
TYPOGRAPHIC STYLE
Bold, Condensed, Hand Made, Print effect, Cutouts
ILLUSTRATION STYLE
Simple flat illustrations using red and yellow colors.
BROCHURE LAYOUTS
I chose the pressing issue of Electronic Waste or e-waste which we all encounter at a very personal level. My main concern regarding e-waste was how this waste is mishandled in the informal sector and what can the citizens do to handle e-waste on the household level.
The solution that could be most practical as an easily dispensable communication device that came to me is a printed brochure. - as a communication designer. The brochure would include the main concerns addressed as WHY, WHAT, HOW - like what is e - waste and what are the different types of electronics waste, why is it a problem to the environment and human kind, how the informal sector plays a role in non-recycling of e-waste, and what can be done to handle e-waste and ensure they are being recycled.
Rationale - The reason I choose to make a brochure was first, to simply make people aware about e-waste, and second so that it can be handed out to people who purchase electronics from the electronic stores like Croma, Vijay sales, Samsung etc because all these stores have e-waste program and are connected to authorized recyclers but people are not aware of it. If a brochure is given with each purchase people get to know what they should do with their electronics once they get damaged. My target audience are the millennials age group 15 - 35, as they are heavy users of electronics and likely to understand and accept the information provided in the brochure.
The final outcome is a square shaped brochure inspired by the old yellow page phone directory or yellow pages advertisements that was once the most accessible printed source for anyone needing a ready reference for contacts and references. This would also exploit the yellow, black, red theme so as to reproduce a style that people feel a familiarity with. The color red is used to depict the e-waste dustbin color. I have played around the space of my brochure in such a way that people need to rotate it 3 times clockwise to read different information. Color blocking is done to depict 3 separate areas. 3 sections also depict the 3 recycling arrows. Text alignment is purposefully varied from left align in one section to center align and right align in another - much like the e waste sector itself which is disorganized and needs immediate attention.
