NCS X MOXIE ART CO.
ROYALTY
Client
NoCopyrightSounds [NCS]
Project
Concept, Design, and Animate a Music Video for "Egzod & Maestro Chives - Royalty"
Deliverables
Artwork
Banners
Music Video
Lyric Video
Social Posts
Team by Moxie Art Co.
Art Director: Devin Jackson
3D Generalist: Rax Designs
Editor: Devin Jackson
ASSETS
Frames from Music Video for YouTube
Lyric Video version uploaded to Egzod's YouTube channel
Track Artwork for streaming services (Spotify, Apple Music, etc.)
Video Statistics
YouTube
Lyric Video on Egzod's Channel
Views: +25,000,000
Views To Subscriber Ratio: +30000%
Grade: (S) Superb
Likes: +13,000
Likes To Views Ratio: 1.3%
Grade: (D) Below Average
Comments: +350
Comments To Views Ratio: .016%
Grade: (C) Average
Music Video on NCS's Channel
Views: +53,000,000
Views To Subscriber Ratio: +160%
Grade: (S) Superb
Likes: +112,000
Likes To Views Ratio: 1.8%
Grade: (D) Below Average
Comments: +3,400
Comments To Views Ratio: .03%
Grade: (B) Above Average
Final Grade: (A) Significantly Above Average
Summary
The Statistics on this release are hard to judge, as the videos obtained record breaking view counts for Egzod's channel and put itself near the top of all NCS releases on their own channel.
While the view counts were unbelievable, engagement trailed when using normal industry engagement expectations, but this tendency is normal among viral content as a much higher percentage of viewers have no relationship with the brand and or stumbled across the content due to an algorithm.
While the view counts were unbelievable, engagement trailed when using normal industry engagement expectations, but this tendency is normal among viral content as a much higher percentage of viewers have no relationship with the brand and or stumbled across the content due to an algorithm.
