MOTION DESIGN - HYPE REEL
The brief was to design the moving content and image of a brand, in the form of a short hype reel. Showcasing the tone and voice of the brand in its best possible light.
By first creating a brand and understanding its focus, image and limitations it helped to then define the motion principle and direction of the hype reel.
Tanks is a Tennis apparel brand, reimagined to target a young adult audience, committed to their sport and remaining stylish.
They value a quality product and keeping ahead of the game. Its time to bring some fun and noise to a quiet sport.
Logo Animation
Accompanying Posters
