Predator Edge - Adidas Football
Visual Direction - 360
Agency: Atttd
The introduction of Zone Skin on the adidas Predator Edge football boots is designed to support swerve, spin and grip. Strategically positioned rubberized ribs are engineered into four control zones across the instep and toe box to optimize ball manipulation, giving players a powerful edge. Whether you're plucking a ball out of the sky or bending one around the wall, the Predator Edge is built for complete ball control.
As a creative team, we were tasked to bring those multiple edges features to life through a holistic visual communication campaign.
Toolkit and Assets
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