Overview:
A vibrant smoothie brand encapsulating a fusion of freshness and fun. With a focus on originality, honesty, and playfulness, the design concept captures the essence of this casual yet caring smoothie destination. The visual elements mirror the trustworthy and enthusiastic vibe, creating a compelling brand identity.
Logo Breakdown
Packaging
A visual treat, featuring sturdy cardboard box cartons housing tantalizing strawberry, blueberry, and banana smoothies. The boxes are adorned with vibrant vector drawings of fruits, evoking freshness and variety. A whimsical touch is added with a drooling smoothie texture pattern at the bottom in white, enticing customers with the promise of a delectable and refreshing experience.
Brand Stationery
The Blend Bar's brand stationery and cups reflect our vibrant packaging design, showcasing consistent and lively fruit patterns—strawberry, blueberry, and banana. With the addition of the enticing white smoothie texture, our stationery and cups not only carry our brand identity but also elevate the joyful experience of enjoying our delicious smoothies, creating a harmonious visual delight for customers.
Marketing Collaterals
