This is a series of events created by Battlefy, in partnership with Coca-Cola in late 2022. Coca Cola teamed up with League of Legends: Wild Rift to bring Real Magic™ on to the rift, creating a series of exciting tournaments catering to every type of player. Whether you’re enjoying a Personal Moment (1v1) or want to Share a Moment (5v5) with friends.

Coca Cola wanted to reward the real magic in the moments and engagement with friends. In this promotion players were invited to to give it a try whether they're regular competitors or this is their first time. 

The goal of the partnership was to raise brand awareness in a previously unexplored market. The partnership was mobile first with Wild Rift being the first game of choice, targeted toward Western European players.

In order to boost participants and engagement with the promotion, we offered unique prizing routes for the players to Patricia

1. First Match Win - Players receive a prize for their first match win

2. Give it a try - Spot prizes for players to reward giving it a shot (cash + product).

The collaboration was supported with custom Wild Rift Coca Cola products.

Battlefy leveraging all player communication via intercom to address any support or concerns immediately, offered 24/7.