Identify a design problem that does have to be a new problem overall but one that will contain a widely accepted solution that requires a new outlook or consideration. The design results do not have to be 2D in nature and can be of any form as print, typography, web-based, poster, etc. The given problem must be thoroughly researched in order for a design problem to be formed around the given concept. 

 

The target audience must be able to gain some type of benefit from the solution. A holistic description of an audience must be present that includes descriptions of age, gender, social status, and cultural identification. Geographic scope must also be defined so that it is known what areas the solution will reach (i.e., local, regional, national).

Statement of the Problem
Pet overpopulation, specifically in dogs and cats, is a very large problem in the state of Georgia. This was the intial research problem where I uncovered the fact that in the year 2007 alone, 250,000 dogs and cats were euthanized in Georgia. The euthanization of 250,000 dogs and cats annually is equal to nearly 685 dogs and cats on a daily basis. The largest factor of this problem is the lack of spaying & neutering of pets.

 

This is why I focused on the concept of educating people on spaying and neuthering their pets. My goal was to educate individuals on the repercussions of not altering their pets for both them and the community. I created a resource where they can refer to find various ways of altering their pets at a low-cost as well as learn about the surgery itself. 

 

Resource: Step Brochure