Mamita wants to scale up the distribution of one of the most traditional dishes in South America: La Empanada.
In the first stages of the branding process, we realized that Empanadas are a sort of cultural milestone because they mix ideas and traditions from all over the world (Just like Latin America); stuffing with stew like the europeans, rolling and wrapping like the arabs and deep frying like the africans.
With the branding we wanted to honor and respect its deep cultural meaning.
Empanadas for us are a symbol of maternal love, a vehicle for friendship and a way of interacting with el barrio. All of this inspired us to create this brand.
ZAMBOES IN THIS PROJECT
Client Founders Andrés Jaramillo, Julián Ángel & Colacho Hoyos
General Creative Director and PM Camilo Gallón Zapata & Tancho González
Illustrations Federico Gómez Maya
Photography Jose Tafur
Styling Laura Naranjo -Desatín-
General Creative Director and PM Camilo Gallón Zapata & Tancho González
Illustrations Federico Gómez Maya
Photography Jose Tafur
Styling Laura Naranjo -Desatín-
Makeup Mariana Jiménez
Models: Daniela Rodriguez, Maria José Toro & Sofía Parra
Models: Daniela Rodriguez, Maria José Toro & Sofía Parra
