The word Desatín in Colombia means mocking something or someone in kind of a loving way or we even use it just to refer to the pure fun of saying and doing silly things with friends. This fashion brand was created with that careless spirit of doing things freely. Mocking and changing everything that can resemble a jail; oversized clothing items that let your body breathe, shirt buttons on the opposite side as usual to invite you to do new stuff or just a simple invitation to go and make a fool of yourself. A brand that embraces cringe, freedom and paseos.
ZAMBOES IN THIS PROJECT
Client Founder Laura Naranjo
Styling and Product Design Laura Naranjo
General Creative Director and PM Camilo Gallón Zapata
Photography Juan Bernardo Silva
Models Panterah & Raquel Gómez
