IC4B was the result of a creative process we lived with two founders who wanted to create a premium streetwear brand for Gen Z’ers. A brand that speaks to young folks eager for a world with new rules, new canons and truthful brands. This is an ode to small but meaningful revolutions, just like the day you decide to have an Ice Cream For Breakfast for no more reason than the beauty implicit in freedom.
ZAMBOES IN THIS PROJECT
Client Founders Juan Camilo Gómez & Tomás Correa
Creative and Art Director Camilo Gallón Zapata
Strategy and Project Management Daniel Upegui Londoño
Fashion design, Styling and Production Laura Naranjo -Desatín-
Photography Direction & Camera Johan Beltrán
Makeup Art Paula Medina
Color & Co-editing Diego Patiño -Dosmasm-
Models María Antonia Chica, Manuel Mosquera, Elisa Antón, Andrés Paz, Sara Gómez & Tamezz
