At the time we wrote this, Submarino Express was the first and only sea fast food chain in Colombia. They came to us looking for a rebrand that elevated its perceived value but kept and honored their easy-going and barrio spirit. Also, freshness is a core value in everything they do and we wanted to create a brand that understood that life can be fast but fresh too.
A brand that saved us (at least for a little while) from anxiety and daily struggles.
ZAMBOES IN THIS PROJECT
Clients Founders Daniel Montoya & Daniel Palacio
Creative and Art Director Camilo Gallón Zapata
Strategy and Project Management Daniel Upegui Londoño
Photography Departamento de Arte
