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BARIGATE, CAFE BRAND IDENTITY DESIGN

Illustrator
Branding



BARIGATE is an industrial-style cafe
specializing in baguettes!

Cafe BARIGATE offers a variety of menu items featuring special homemade baguettes. The word BARIGATE is a combination of "baguette" and "barricade," creating an object reminiscent of an industrial scene. In line with the original function of a barricade, which is to protect the inside from the outside, we encourage customers to come inside. The moment customers enter our space, they can feel cozy and enjoy coffee.





The BARIGATE logo contains a hidden baguette shape. The heavy typography reflects the mood of the space, and the baguette graphic, which matches the shape within the logo's inner space, is designed to help the brand connect more intimately with the public. The tape graphic, symbolizing protection from warnings and danger, is BARIGATE's brand asset, actively used on walls and applications. We hope that our barricade will become a free and cozy space where you can feel protected from external anxiety from the moment you enter.





BARIGATE (바리게이트)

"인더스트리얼 스타일의 바게트 전문 카페!"
"Industrial-style cafe specializing in baguettes!"

Production Period : 2022. 08
Design, Photography, Archive :

Hyojin Kim (김효진) @hyojjjinkim
Instagram@hjkgraphics  |  Websitehjk.graphics
Coloso Class : 'Brand identity design completed with typography and graphics'
'글자와 그래픽으로 시작하는 브랜드 아이덴티티 디자인'

I am Hyojin Kim, a freelancer designer working independently​​​​​​​.
Please visit my @hjkgraphics Instagram! Thank you.



BARIGATE, CAFE BRAND IDENTITY DESIGN
Published:

Owner

BARIGATE, CAFE BRAND IDENTITY DESIGN

BARIGATE is an industrial-style cafe specializing in baguettes! Cafe BARIGATE offers a variety of menu items featuring special homemade baguette Read More

Published: