Charlotte Hornets Logo Redesign
The Charlotte Hornets' new logo has never really grown on me. At first glance, it seemed like a pretty cool update but after a few years of letting it marinate, I began to like it less and less. After going to a Hornets game last night I decided that I just wasn't a fan of their creative direction. It seemed too serious and edgy, not approachable or fun like the traditional "Hugo" logo. The update seemed akin to turning the Celtic's Lucky into a buff, angry leprechaun with a vice grip around a basketball. The stinger/basketball portion of the logo probably seemed like a good idea but the reality is kind of strange and, for lack of a better word, gross. I decided to tackle this project for fun, updating the old logo but trying not to stray too far.
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Once I began redrawing the logo I realized that this wasn't enough of a change and it needed a little something extra. And although my original intentions were "not to stray far" from the original logo I felt like an update to the color way was necessary to make it really worth it. The teal and purple will always be synonymous with the Hornets but after seeing the Hornets minted city uniforms I decided I wanted to lean more in that direction. I hate to completely abandon the traditional colors but the gold, mint, and granite color way is such a unique look within the NBA color sphere and I felt like it would stand out more in a sea of purple NBA teams (Lakers, Suns, Kings, Bucks, Jazz).
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Once I began redrawing the logo I realized that this wasn't enough of a change and it needed a little something extra. And although my original intentions were "not to stray far" from the original logo I felt like an update to the color way was necessary to make it really worth it. The teal and purple will always be synonymous with the Hornets but after seeing the Hornets minted city uniforms I decided I wanted to lean more in that direction. I hate to completely abandon the traditional colors but the gold, mint, and granite color way is such a unique look within the NBA color sphere and I felt like it would stand out more in a sea of purple NBA teams (Lakers, Suns, Kings, Bucks, Jazz).
Previous Logos & Logo History
